The cost of undoing everything

I've spent the last couple of days redoing and undoing my Link Robins website and business plan. Over and over. Each time the goal was the same: shift it somewhere that hurts me less, somewhere the business might finally catch some momentum. And each time I'd unwind it and start again.

The honest reality is that I should stay exactly where I am. Not because the current shape is perfect, but because the constant tearing-down costs more than any of the rewrites would ever earn back. What I actually need isn't a new direction — it's to make the one I already have more sensible for myself.

The thing I keep circling is Flarum. I've been close to pulling it from my offering entirely and just being done with it. But every time I get there, I remember it's still a real pain point for a lot of people — and that's the whole reason I'm in it. So I'm sticking with it for the time being. Ease the transition, keep it manageable, and maybe adoption picks up over the next couple of months. That's a maybe worth waiting on.

A lot of this doubt isn't really about me. The state of the internet right now is weird and unpredictable. Hard to plan against something that won't sit still long enough to read. When the ground keeps moving, the instinct is to keep moving with it — but that's exactly how you end up undoing your own work every two days.

So the reminder to myself: stop redoing. Stay the course, make it sensible, and let it sit long enough to actually go somewhere.