I've dabbled back into custom site development lately. It st...

I've dabbled back into custom site development lately. It started with a friend who needed a site for their personal business — and somewhere along the way it grew into two custom projects I'm working on now.

The first one is live, and if you're curious you can see it at twoelves.lighting. It's for a Christmas lights business, and the centerpiece is an AI image render that previews what the lights would actually look like on a customer's property. The same page captures leads, so the owner isn't just showing off the work — they're building a pipeline of potential clients.

From there it goes further on the business side. The owner can send custom invoices out by email, and each client gets a link to view all of their invoices in one place — transparent billing instead of a scattered trail of attachments.

It's been a good reminder of why I enjoy this kind of work: a real problem for a real person, and a site that actually moves their business forward.